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The Ninja Selling Podcast

Jan 17, 2022

Jen Egbert joins Matt and Garrett to discuss the impact of Ninja Selling on her business. Jen is a specialist in architecturally significant homes in Boulder, Colorado, and after working there for more than 20 years, she has cultivated a deep expertise in the premium neighborhoods and the region’s most prestigious builders, designers, and service providers.

Jen starts with the many steps she has taken to getting to Ninja level, including taking courses like the Ninja Installation. She discusses how she took the knowledge from these courses and utilized them in growing her business while having Garrett as her coach. Our hosts and guest discuss the importance of matching your clients personality-wise and saying 'no' to those who don’t. They emphasize reducing your database, understanding who your ideal clients are, and why you should never undersell yourself.

Join the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook where you share ideas, ask questions, and connect with other Ninjas. You can also leave a voicemail with your direct feedback at 208 MY-NINJA. And visit Ninja Selling Events for more information about upcoming open installations. Or if you're interested in taking your goals a step further, visit Ninja Coaching to check out all of our amazing coaches.

Episode Highlights:

  • Jen’s journey to Ninja level
  • Implementing the knowledge gained in Ninja Selling
  • Reducing your database
  • Proper time management for scheduling and making calls
  • Why your clients need to match you personality-wise
  • Having an understanding of who your ideal clients are
  • Attracting the kind of clients you want
  • How to determine your value
  • Implementing one system and remaining consistent


I just remember thinking, ‘This is the most sophisticated, useful course I've taken so far in this industry’. I actually walked away with tools that were easy to implement.”

When you stop lying to yourself that you have all these people in your world and start focusing on the people that you actually know, it changes things.”

Part of hitting really big goals, crossing thresholds, is a belief in yourself.”

Part of doing the numbers that you do is you have to be able to say 'no' to people.”

I am really clear about the people that I can help and the people that I cannot.”

Are you able to convey your value to the client?”

Don't give up on that big goal that you have. Keep going after it year over year, doing the things, believing in the system, because it's going to produce the results for you.”


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