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The Ninja Selling Podcast

Feb 25, 2021

Next up in Matt and Garrett’s series featuring special guests is the creator of the @actuallyagents real estate meme page, Luca Alboretti. After a few years of being in real estate, but lacking a real passion for it, Luca has gone on to achieve huge success by fully committing to making friends and injecting his own hilarious personality into his work. Today, you have the opportunity to learn exactly how he made this all happen, and how he found joy and passion in his work along the way.

Luca shares the beginning and growth of his meme page, the similarities between this work and his real estate work, the importance of perseverance, and the role that the relationship process played in throughout. He also discusses what he has brought from his page into his business, his excitement about the growth of the referrals aspect and bringing on new people, and the importance of being flexible in taking advantage of opportunities as they arise. As our hosts point out, Luca’s story of finding success and happiness by being genuine and authentic has inspired so many agents, and the same will undoubtedly be true for you as well as you listen in to this informative and entertaining episode today.


Episode Highlights:

  •   The start and growth of Luca’s meme page
  •   The similarities in his meme page and real estate work
  •   The importance of persevering
  •   Building the page through the relationship process
  •   What he brought into his business from the page
  •   What he’s excited about now
  •   Moving beyond memes to referrals
  •   How he has inspired other agents
  •   Bringing new people into Luca’s business
  •   Taking advantage of opportunities



“The truth is sometimes the funniest thing that’s going around.”

“Probably the biggest growth explosion we had was during this quarantine.”

“When you’re running these pages, you’re looking at the engagement.”

“The page has bled into my real life and vice versa.”

“You just have to stick with stuff.”

“Real estate is fun again because I get to be myself.”

“If I make some people angry, then the ones who care don’t matter, and the ones who matter don’t care.”

“If I have one regret, it’s that the bigger the page gets, the less of that person-to-person interaction I deal with.”

“Really, the jumping off point was just making as many friends as possible.”

“I started learning and it really changed things.”

“It’s the Monday Guy!”

“It’s a net positive feeling.”

“God bless the haters.”

“I don’t deal with people who don’t have a sense of humor…the people I end up dealing with are just a joy.”

“This is a lot of work, but, again, if the passion’s behind it, it’s okay.”

“You’re being as genuine as you possibly can be.”

“You’ve just got to ride the wave, because the Universe…doesn’t care about your plans at all.”

“If you or anyone you know is looking to buy or sell real estate – commercial oriented – please contact me.”



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Instagram and Twitter: @actuallyagents