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The Ninja Selling Podcast

Jan 26, 2024

This week, the Ninja Coaching Spotlight is trained squarely upon Lonney Gordon, a truly talented real estate professional at Pinnacle Estate Properties, in Westlake Village, California. Lonney's journey to real estate triumph is a remarkable tale of transitioning from conventional methods to the Ninja Selling System. This episode unveils Lonney's inspiring transformation, guided by his Ninja Coach, Jen Fidler, as he shifted from burnout and reliance on online leads to achieving two consecutive $100,000 months while enjoying a balanced work-life equation.

Lonney's real estate story is one of embracing authentic client relationships, overcoming fear through practice and positivity, and making a substantial shift from costly lead purchases to a more cost-effective, relationship-driven approach. His conversation here today highlights the power of having a coachable mindset and the collaborative, mentorship-based relationship between Lonney and Jen. Serving as a testament to the transformative impact of repeatable processes and a commitment to genuine client care in the real estate profession, Lonney’s journey, as recounted here today, offers valuable insights for all those seeking sustainable success - and, really, who isn’t?

So many more valuable insights can be found by joining the 14,000 other Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.


Episode Highlights:

  • Overcoming fear and discomfort

  • Transitioning from Zillow leads

  • The coachable mindset

  • Balancing work and life

  • Building authentic relationships

  • Effective transition to Ninja

  • Phone call blocks and strategic automation

  • Remarkable results



"A majority of the time, 3 o’clock hits, and I'm like, “Okay, time to get on the phone.”"

"Real estate happens, and I'm driving to LA or to Ventura, and I have an appointment, so that's a 30-minute drive there and a 30-minute drive back. And so I can make my calls during that time period."

"Lonney really cares about the presentation of things, which I think is super important. He takes everything and takes it to a very professional, polished level."

"I love my phone conversations because I get to catch up with my people."

"I'm just giving out love, Jen. Giving out love."

"I try to think positively and focus my energy on success rather than failure."

"We share ideas. We talk about a system, how he's going to make it his own."

"So part of it is she's not telling me what to do. She's guiding me.”

"I love to help other Ninjas.”



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