Jul 28, 2022
Today Matt and Garrett chat about the value in sending just-listed, just-sold postcards the right way. Over the years, they have definitely witnessed companies use them both the right and wrong way, and know that they can lead to great success when implemented properly. In this episode, they discuss the benefits of using postcards and how to include this in your marketing strategy.
Our hosts come across many agents who choose to not use postcards in order to avoid what might come across as a 'humblebrag', but, as they explain today, there is immense value in using these postcards well. They can serve as educational assets and help expand business in different communities. The episode ends with our hosts describing how to create postcards that deliver and how to tap into the value of Autoflow. There is great value to be found in building this effective tool into your overall plan – let Matt and Garrett show you how here today.
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“There's a lot of agents when I've started working with them, they're like ‘I don't want to do just listed, just sold.’”
“The interesting fact is, in today's world, we have a massive migration of people that's still happening.”
“Value is delivered in three ways: education, entertainment, or impact. Just-listed, just-sold falls mostly in the education category. It can have elements of the other two, but this is your time to ensure education is going out.”
“Success leaves clues.”
“There is a sense of value where someone could see that in June, you sold 10 homes, you're active, you're out there, you're crushing it, you're getting the job done… and again, if you were sending those out, I don't think it's detrimental to your business. I just think there's a way to provide more value.”
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