May 3, 2021
Today’s podcast is about...podcasts! Join Matt and Garrett as they discuss how podcasts are being used in the real estate community, how they can help build your brand and create professional relationships, and whether an Arts or Science format is the best approach. They’ll help you decide if starting a podcast is right for you, and share their tips for doing it successfully. They talk about finding a topic, releasing episodes on a consistent basis, and including entertainment value into your show. Other tips include investing in quality microphones and sound equipment, reaching out to local business owners to feature them on the show, knowing your audience, and banking several episodes before finalizing distribution. Most importantly, have fun and don’t take it too seriously! You will get better over time.
Share your thoughts and get in on the conversation by joining the Ninja Selling Podcast group on Facebook at www.facebook.com/groups/theninjasellingpodcast. You can also check out www.ninjaselling.com/events for information on events and open installations. And a reminder that you can now leave a voicemail with your direct feedback at 208 MY-NINJA.
Episode Highlights:
- How podcasts are being used in the realtor community - what works, what doesn’t work
- Using podcasts to raise your profile, expand your brand
- Starting with your community, even if it’s a very small group, and building energy from there
- Making sure you include entertainment value and personality in your podcast versus simply sharing market stats
- Deciding on your topic and format
- Matt’s experience using John Lee Dumas’ Free Podcast Course
- Importance of releasing episodes on a consistent basis
- Successful purposes of a podcast
- Podcasts are a brand-building tool that also allow you to get a little more personal
- Invest in a good microphone and equipment
- Start by recording several episodes before worrying about distribution
- Podcasts can be timeless, timely, or whatever you want them to be
- You can use your podcast to grow relationships with clients and other professionals
- Know your audience and the direction you want to go in
- Have fun with it, build relationships through it, create a little bit of impact
- Remember podcasts are not for everybody - but if the idea excites you, it may be worth pursuing
Quotes:
“I am amazed, still today, how many people listen to podcasts.”
“You get to talk! Which is the number one thing that every human loves to do, is hear the sound of their own voice!”
“I think you need to sit down and brainstorm - what is the information we want to give out, and who do we want to be affecting?”
“Community has got to be your first place that you want to start off with. And when I say community - that is your audience at first. That’s where you should be focused on, that’s where you should be starting it. And that might be 100 listeners… And that’s okay. It might be a very small group up front.”
“But that group, as they tune in regularly and they get the information, it just starts to grow and build some energy around it, which can be very fun.”
“If you’re going to go into the podcast space, too, there’s got to be an entertainment value to it, there’s got to be a personality to it.”
“Find what you’re passionate about talking about, and that will become the best place to start.”
“You can reach out and ask if they want to be on a podcast, and I have really seen some pretty awesome results of people saying yes to that. You know, very rarely will business owners turn down an opportunity for free marketing.”
“The opportunities for how you want to structure it are truly endless, but you do want to have some type of format.”
“If you want people coming back, the consistency has got to be there. People need to know what to expect… If you have consistency to your podcast, you're going to develop listenership over time.”
“Podcasts are actually a tremendous way to engage with a lot of people in, really, not a lot of time.”
“As a real estate agent, obviously the more people you can have being aware of who you are, what you do, the elements you bring to the table, the novelty behind you - you're not like every other real estate agent. I mean, how many other real estate agents out there are interviewing local businesses and educating people on how awesome the community is, as well as educating people on what’s happening in the real estate market right now?”
“It is a brand-building tool, just like everything else that you do, only - I think the cool thing with podcasts is people expect it to be a little bit more personal.”
“The other cool thing - your podcast becomes little pieces of content that can be shared out… You can take one episode and chunk it down into audio grams. If you're recording it on video, it can be video chunks that can then go to all different places as well to distribute and share that value.”
“Don't take it too seriously, by the way, because you're going to get better over time. If your first episode is no good, who cares? By episode 100, you're not going to even remember that episode.”
“Come up with what you want to talk about, how frequently you want to do it, how is that going to fit into your schedule or your routine, and time block that time because it can catch up to you real fast.”
“There's so many things that you can do. The opportunities really are endless. You’ve just got to choose what you want to do and drive into it, and keep that accelerator down.”
“It's fun, so that's a big opportunity. But I also just think that this can be a great asset to any business, quite frankly, not just real estate. Any business owner, if you would like to engage in conversation, if you're good at asking questions, you can start a podcast.”
Links:
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Garrett
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Matt
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