Jul 30, 2020
While everything Matt and Garrett say makes perfect sense to them, they have come to realize that it may not be as clear in the minds of others, and today’s episode provides a perfect example of this fact. Thanks to a request sent in by Liz Davis of North Bend, Washington, our hosts devote the entire show today to more fully explaining the use of talking points which they have mentioned in previous episodes.
To begin with, they explain what they mean by a talking point, offer some examples, and demonstrate how they are different from data points. They then offer numerous possibilities for talking point topics, emphasize the importance of using them to educate your people, and explore the possibility of using your own internal data to generate them. As you will discover, preparing informative talking points for every venue and platform will go a long way toward rendering you the ‘go to’ expert in your field - an enviable position which will prove both personally and professionally valuable.
Episode Highlights:
- What Matt and Garrett mean by a ‘talking point’
- Examples of talking points
- Talking points vs. data points
- Talking point topics
- Educating your people
- Using your own internal data
- Preparing talking points for every venue/platform
- Becoming the expert in your field
Quotes:
“You’ve given them a chunk of information that’s so valuable…that somebody else says, ‘Where did you hear that from?’”
“A talking point can lead to a story…leaves them wanting to learn more.”
“Mortgage industry’s got a ton of talking points around it right now.”
“I never looked at it that way.”
“You’re taking something that was just kind of information, and turning it into education.”
“These kinds of talking points set you apart…some of us take this game a whole lot more seriously.”
“The more you become that expert, you become the ‘go to’ person when it comes to anything that has to do with real estate.”
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Matt
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@matthewjbonelli