Feb 24, 2020
How well do you really know your people? We are dusting off (well, not really because this is still used a lot today) the Mackay 66.
Harvey Mackay, author of "How to Swim with the Sharks Without Being Eaten Alive," created this customer profile back in 1983. Today, Garrett and Matt highlight some of their favorite questions and discuss why you should be focused on this.