Apr 17, 2023
What Exactly Does My Client Want?
In this latest episode, Garrett and Matt focus on the pre-listing interview and its importance in the real estate industry. Before diving into this topic, they take a moment to highlight the large and active community that makes up the Ninja Selling podcast facebook group, and encourage listeners to join if they have not already. From there, they begin their discussion regarding the significance of asking the right questions during the pre-listing interview to gather valuable insights that can help both agents and clients succeed in the market.
Our hosts review how the phrasing of questions can influence clients' answers, how it is crucial to separate emotions from the pricing process, and the value of having a clear understanding of clients' goals before setting a list price. They note that, by conducting a pre-listing interview, real estate agents can gather crucial information, guide clients towards a pricing strategy that aligns with their objectives, and position clients effectively in the market, setting them up for success. As you will hear today, the significance of conducting a thorough pre-listing interview cannot be overstated as a highly effective tool to gain valuable insights and help clients and agents alike achieve their goals in the real estate market.
More valuable tools can be found by joining the community of almost 12,000 Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
Episode Highlights:
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The helpful nature of Ninja Selling podcast community
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The buyer and seller processes
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The pre-listing interview
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Giving clients clarity in making informed decisions
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Success for the realtor, the homeowners and the clients
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Asking the right questions and getting the words to come out of the client's mouth
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Helping the client first
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Prioritizing long-term goals over day-to-day tasks
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The power of hypothetical questions
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Helping clients articulate their desires and develop a plan to achieve them
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Helping agents guide clients towards a list price that aligns with their goals
Quotes:
"If we support each other, that is going to change how homeowners experience their homes and go through these processes."
"The buyer and seller processes exist primarily to help the client first."
"Success in real estate is not about us. It's about them."
"The conversation is what's going to wake somebody up."
"I know what's wrong, I can see what's broken, and I can order parts."
"Every question on there, for the most part, is designed to have the words leave their mouth where they're having to say these things out loud."
"The market will determine what the home is worth. We're trying to find the range so that we can attract the people in that range that will set the right value for us and help us move forward."
"When you find clarity around this, they sell themselves. They start moving on their own really fast."
"It's our responsibility to make sure they have clarity so that they set the price at a point that's going to help them achieve their goal."
"We need to ask the right questions and get out of these people's way."
Links:
www.TheNinjaSellingPodcast.com
Email us at TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
Ninja Selling
@ninjasellingofficial
Ninja Coaching:
@ninja.coaching
Ninja Events
Garrett
@ninjaredding
Matt
@matthewjbonelli
The Ninja Selling Podcast Facebook Group