May 23, 2022
Before Matt and Garrett launch into today’s topic, they announce that they’ll be hosting a live happy hour within the Ninja Selling Podcast group on Facebook. Do not miss it!
In today’s episode, Garrett lets Matt take the ball and run with it after seeing the way he got fired up before they hit the record button. Leading up to today’s recording, and like most days before they record, Matt and Garrett had several topics on the table and as they batted them around, Matt got excited about a “what if?”.
What if brokerages played a bigger game? What if brokerages ramped up their level of service? What would that look like? What services would be offered? Get ready to dream big right alongside Matt and Garrett and find inspiration for increasing your own level of service.
As mentioned above, be sure to join the next Ninja Selling Podcast live happy hour or find more great tips by joining the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. You’ll find a community of over 8000 Ninjas who share ideas, ask and answer questions, collaborate, and network. If you’d like to offer more direct feedback, leave a voicemail at 208-MY-NINJA. Check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our amazing coaches.
Episode Highlights:
- Think bigger
- Pre-listing inspections
- The Garrett and Matt
Brokerage
- Brokerages need to provide
clarity
- Brokerages need to provide
support
- What is the Ritz-Carlton
approach?
- How can brokerages take care of their agents?
Quotes:
“We don’t think big enough as an industry.”
“Don’t we want every buyer informed as best as they possibly can?”
“What if there was a brokerage that took care of that for the agents?”
“’When you hire us at this price, you’re going to get a trusted advisor who’s going to be your guide through this entire process. You’re also going to get a listing coordinator… you’re also going to get a transaction coordinator… We’re going to take care of everything. There is a team behind you. So it’s not all left on this one person’s shoulders to handle for you.’”
“What if the brokerage came in and said, ‘Look, we have built this platform. We have all these pieces. If you come in as a new agent, you all of a sudden get to have this business where all those pieces are taken care of for you, and you get to go out and be the best realtor you can be.’”
“I don’t think this is an agent problem, I think this is a brokerage problem. Brokerages are not thinking bigger; they’re thinking in protection mode… they’re not thinking ‘How do I elevate this?’.”
“As an agent signing up with a brokerage, if I don’t have a lot of clarity, I’m like, ‘Well, what’s really going to be the support? How is that going to lead to better financial stability for me at the end of the day?’.”
“All those agents that are good at managing all those pieces out there right now, a lot of them are not having weekends. They’re not enjoying their evenings and they’re running around like their hair’s on fire. And I look at this model you’re throwing out here, and there are people who would pay for that.”
“It all goes back to taking care of the client on the highest level possible, to give them the best results, which makes them want to come back and use us over and over and over again, makes them want to refer all their friends in our direction… that is the Ritz-Carlton approach to real estate.”
“There are really, really, really high-producing agents that have just gone through the last two years. They’re watching this pace and everything’s going on and they’re like, ‘You know what? I’m not having fun anymore,’ …and they’re just throwing in the towel. Those brokerages are losing these incredible realtors because there’s not a platform there to make their world work easily.”
“If you have happy advisors, happy employees in general, this is just good business. …If they’re happy then they’re going to be outrageously successful. They’re going to make more money for themselves, they’re going to make more money for the brokerage, their clients are going to be better off.”
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