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The Ninja Selling Podcast


May 13, 2021

Today’s episode opens with a question for you - if your business is a vehicle, which seat are you in? Are you in the driver’s seat, making every decision about where you want to take your business? Or are you in the passenger seat, making a few calls but largely handing control over to others? Matt and Garrett discuss the importance of accepting your current reality so that you can make the necessary changes to get back in the driver’s seat, even if you’re starting from the back seat or worse, the trunk. They talk about having creative input and control over your marketing, rather than relying on Autoflow Marketing strategies. And they acknowledge that while you may not want to be in the driver’s seat for every aspect of your business, you still want to be in control of the process. Being a navigator from the passenger position can be equally important, as Matt and Garrett point out with the example of rally car racing. And if you’ve found yourself relegated to the back seat of the car, our hosts explain how communication can help you get back in control of the wheel. 

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Episode Highlights:

  • If your business is a vehicle, which seat are you in?
  • If you feel like you’re in the passenger seat, it’s time to acknowledge that so you can make some real changes, get back in the driver’s seat, and take control of your business again
  • So much power in accepting your current reality
  • Don’t hand the steering wheel over to others and let them decide where you’re going
  • Being in the driver’s seat means having creative input in your marketing
  • Autoflow Marketing point is a great example of being in the passenger seat
  • It’s okay if you don’t want to be in the driver’s seat for every aspect of your business, but you still want to be in control
  • Hiring someone does not mean you need to relinquish all control and move to the back seat
  • The passenger can also serve an important role as navigator - rally car racing is an excellent example of this
  • Knowing your process keeps you out of the back seat
  • Communication is crucial and can help you move back to the front of the car
  • Look at your systems and analyze where there might be a challenge or breakdown in communication
  • This can even be applied to your personal life and relationships
  • Are you moving toward your goals and dreams with your business? If not, you’re probably not in the driver’s seat
  • Be aware of your position and be purposeful about what you need to do to change

 

Quotes:

“Your business is a vehicle - which seat are you in?”

“You wonder why you’re so confused about how you ended up here - it’s because you’re sitting in the back seat. You’re in the trunk! Somebody else is driving.”

“I think the majority of people are in the passenger seat.”

“You can’t make changes usually in your business or in your life unless you acknowledge where you’re at right now. And I think it’s time to stop and acknowledge.”

“Do you have a say in what’s being put together? Do you have a voice in the type of marketing that’s going out?”

“I think for some things in your business, you don’t want to be in the driver’s seat of it… When it came to staging a house, I did not want to be in the driver’s seat. I am not that person. I hired someone else to drive that car.”

“When you go and you hire somebody or you bring in an expert, you technically are in the driver’s seat. You can let that person go if you want to, if you don’t like what they’re putting together.”

“With hiring people, that’s also where a lot of people end up in the back seat. They relinquish too much control.”

“If your hands are not in it, if you’re not checking in periodically, you do run that risk of all of a sudden going, How in the world did we get here and why are there only three wheels on the car?

“This comes into knowing your process. I think if you know how your business operates, if you know your process, so you know what’s coming next, you’re immediately pulling yourself out of the back seat. If you’re in reaction mode...you’re totally in the back seat.”

“When you start to analyze your business and start to break down all the pieces of it, I think there actually are the right spots that you need to be in the passenger seat and there are the right spots where you need to be in the driver’s seat. What you don’t want is to be in the back seat.”

“If you find yourself in the back seat, communication will fix that. That means you need to pick up the phone, you need to talk to people, you need to figure out what’s going on. And the minute you do that, you’ve moved yourself back up the passenger seat position.”

“If you acknowledge that you’re in the back seat, you’re now also acknowledging that there is a communication issue that is happening with yourself, with your team, with your clients potentially. And so find that challenge and figure out what’s the best way to solve that problem as quickly as possible, and you’ll move yourself into the front portion of the vehicle.”

“I have no communication anymore and I’m on the back seat… I think that there’s lots of different places here that people are going to stop and be like, That’s where the issue is.”

“Hopefully the result there is that you’re in the driver’s seat of the entire business… We want to end up in that driver’s seat because this is your future. This is your goal. These are your dreams that you’re building with this business. And so if the business isn’t moving you towards that, then you’re probably not in the driver’s seat.”

“This doesn’t take long to figure out, and it doesn’t take long to change. But you have to be aware of it, and then you have to be purposeful about what you’re doing to do to make the change. And then go do it.”

 

Links:

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Garrett

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Matt

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@matthewjbonelli

 

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